The web and social media panorama in Laos skilled vital development in 2025pushed by sooner web speeds and growing cell phone adoption.
Based on the State of Digital in Laos 2025 report, the nation has 4.97 million web customers this 12 months, with an web penetration fee of 63.6 p.c of the overall inhabitants. Nevertheless, 2.85 million folks remained offline initially of the 12 months.
Cellular mobile connectivity additionally noticed a considerable rise, with 6.78 million cell connections, equal to 86.7 p.c of the inhabitants. Broadband networks, together with 3G, 4G, and 5G, accounted for 95.1 p.c of those connections. In consequence, web speeds in Laos improved considerably, with fastened broadband averaging 34.62 Mbps, a 17.8 p.c enhance from the earlier 12 months.
The surge in web entry additionally fueled social media development, with 4.25 million energetic customers, representing 54.3 p.c of the inhabitants. Practically all customers accessed social media by way of cell units, with the bulk falling throughout the 25 to 34 age group.
When it comes to cell internet site visitors, Android units continued to dominate with a 68.7 p.c market share, though this marked a slight decline from the earlier 12 months. In the meantime, Apple iOS units gained traction, growing to 31.14 p.c of whole internet site visitors.
These digital developments in Laos mirror broader international tendencies. Worldwide, web customers reached 5.56 billion in 2025, protecting 67.9 p.c of the worldwide inhabitants, whereas social media customers surpassed 5.24 billion.
