Cambodia’s client market is projected to hit US$16 billion by 2025, largely pushed by speedy urbanisation and a burgeoning center class coupled with growing disposable incomes.
European Chamber of Commerce (EuroCham) Cambodia’s FMCG (fast-paced client items) committee chairman Sothea Rami Sambath mentioned native shoppers’ behaviour is altering quickly as a result of shifting market panorama.
With 80 per cent smartphone penetration, e-commerce gross sales of FMCG merchandise have been rising at an annual price of 20 per cent.
In full: https://www.thestar.com.my/aseanplus/aseanplus-news/2024/12/06/cambodia039s-consumer-market-to-hit-rm71bil-in-2025-says-eurocham